On behalf of el shater
- M.Badie + M.Morsi 's speech - as they give him a Nomination
Let's recall on the way of trying to analyze the MB's announcement scene of el Shater's presidential candidacy " regardless you are support , fan or anti-MB" :
ABCs of the art of ads is selling the image,which capsulate the bitter content in shine glamour look, so announcement is a marketing message you target through it to gain something you don't have ie .. In this case people support - for god sake - !!
Look at this !
It is indeed the poorest, fishiest and the worse PR opening scene in any election campaign ever, starting from the third grade's entertainment committee up to the super position in country
First : the symbolism of attendance and absence concept . " Bosses " are breaking the news on spot lights , the candidate " Employee" is absent.
Picture this ! your boss is wrapping and shipping your skills to serve his client according to your Employment contract terms ( pledge of allegiance ) - your presence is not essential !!
Second: the body language of the attendance " Zero healthy social life outside their secured closed environment, dried faces, disturbed eyes , stiffened body moves " it is war announcement "
Third : the statement itself , no smooth opening , no reasonable Justifications for regression of their two previous declarations , no implied apology , just .. here we are .. deal and live with it
look at this scene and make your own comparison








